At Pacific Equity Alliance LLC, our purpose is to help our clients meet their goals. Our goal is to achieve excellence in what we do as individuals and as a firm. We will succeed if our ideas are the best; our execution of those ideas and our service to clients are second to none; and if we attract the best people and give them the encouragement and opportunity to develop their talents. We will succeed if we are committed to an open environment that prizes diversity of opinion and encourages every one of us to independent thought and objectivity. We are stronger as a whole than as individuals, and we will succeed if we are collaborative, contributing members of the same team. We are each responsible for the well being of the firm at Pacific Equity. Our integrity will not be compromised.